Verified Business Identity
Send messages with verified business identity, ensuring trust and authenticity for your customers.
A2P messaging (application to person messaging), also known as enterprise or business SMS, is a type of SMS messaging technique where a text is sent from a software application run by an enterprise to a consumer's device. Mobile users will opt-in to subscribe to text message notifications that allows them to interact with businesses through a mobile network connection. With A2P messaging, the line of communication is typically one-way, meaning the recipient is not always expected to respond.
Since around 98% of all text messages are opened by the receiver, A2P messaging is a cost effective way for businesses to increase engagement with consumers.
Popular forms of A2P messages include marketing campaigns, promotional codes, appointment reminders, account pin codes, bank alerts and shipping notifications. Many major industries have adopted A2P technology such as retail, banking, telecom, healthcare and travel.
The reverse of A2P messaging, or P2A messaging, is when a customer initiates an SMS conversation with a software application. A common use case of this is when a mobile device user votes for their favourite contestant on a television show via a short code, long code or missed call number.
Send messages with verified business identity, ensuring trust and authenticity for your customers.
Boost customer interaction with rich media and personalized, verified messaging experiences.
Ensure your messages reach customers by bypassing spam filters with verified sender IDs.
As A2P messaging becomes a more popular form of sales and marketing communication between a company and its customers, a few examples of current trends are:
The global A2P messaging market was valued at USD 66.84 billion in 2022 and is expected
to expand at a compound annual growth rate (CAGR) of 4.9% from 2023 to 2030. The market
is projected to witness significant growth attributed to the increased use of short
messaging services (SMS) among enterprises as A2P messaging is low-cost and universal
reach. Additionally, a high emphasis on customer acquisition and engagement is
anticipated to boost the growth.
The global A2P messaging market was valued at USD 66.84 billion in 2022 and is expected
to expand at a compound annual growth rate (CAGR) of 4.9% from 2023 to 2030. The market
is projected to witness significant growth attributed to the increased use of short
messaging services (SMS) among enterprises as A2P messaging is low-cost and universal
reach. Additionally, a high emphasis on customer acquisition and engagement is
anticipated to boost the growth.
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The SMS API integration was seamless and efficient. It improved our communication system drastically, making customer engagement faster and more reliable.
We've seen a 50% increase in engagement using their API. The setup was quick, and the support team was very responsive and helpful throughout.
The API service transformed how we communicate with our clients. It's secure, reliable, and perfect for scaling our business’s messaging operations effortlessly.
